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In recent months, cosmetics chain Ulta Beauty Inc. has faced competition from retail giants like Amazon.com Inc., Walmart Inc. and Target Corp., and some analysts on Wall Street have said its shelf selection has leaned too heavily on older brands.
But a new D.A. Davidson analysis of Ulta’s
ULTA best-selling products suggests that trend is changing somewhat, thanks in part to the company’s efforts to stock its stores with newer products.
